Real Estate Resources for Real Estate Agents and Marketing Blogs

Easy to understand Real Estate Resources for Realtors and Real Estate Consumers, with all information necessary to make the best decisions.

We Put The ‘Real Mark’ In Real Estate Marketing

If you are looking to get the best and most of marketing in the real estate world, you came to the right place. Sold Right Away creates weekly blogs on all things marketing, as well as local Burlington-Hamilton announcements that pertain to the industry. So prepare your eyes and get the best reads and stories.

Realtors’ Conspiracy Podcast Episode 31: Being Your Own Boss

Realtors’ Conspiracy Podcast Episode 31: Being Your Own Boss

Interview with Jake Pedler from Re/Max Realty Enterprises. Jake's biggest motivation is that he is in charge of his own future & destination. He started his real estate career with a focus on residential, but soon added a commercial real estate side to his portfolio...

Get More Series – Episode 9: Processes & Plans To Win

Get More Series – Episode 9: Processes & Plans To Win

Welcome back to our get more series. It's time to discuss processes to win in your industry as a Realtor. You must plan your work and work your plan. It's easy to get distracted, be motivated, to stay at home and not actually want to do the work, but if you have a...

Get More Series – Episode 8: Leveraging Your Listings

Get More Series – Episode 8: Leveraging Your Listings

Welcome back to our get more series. Previous episodes was all about strategies to market yourself and get more listings. Now let's talk about leveraging your listings that you currently have. Once you have a listing it is very important to do open houses. Open houses...

Get More Series – Episode 7: Strategizing For Your Brand

Get More Series – Episode 7: Strategizing For Your Brand

Welcome back to our get more series. We're gonna talk about strategy, are you one of those people that goes all out on marketing when you don't have a listing, and stop when you do? You must have systems and procedures in place to make sure you're consistently...

Get More Series – Episode 6: Innovating Your Brand

Get More Series – Episode 6: Innovating Your Brand

Welcome back to our get more series. We're gonna talk about innovation, are you the one always seeking new ways to market your listings? You must, if you're not sure, contact a real estate marketing company like Sold Right Away and find out what is out there. What can...

Get More Series – Episode 5: Getting Your Brand Known

Get More Series – Episode 5: Getting Your Brand Known

Welcome back to our get more series! We're gonna talk about farming, are you against farming? Did you try farming and it didn't work out for you? There's so many people who say they tried it and they give up. Why? Well then let's assess that.. I can tell you that if...

Get More Series – Episode 4: Leveraging Your Assets

Get More Series – Episode 4: Leveraging Your Assets

Welcome back to our get more series! We talked about branding supercharging it, creating a target audience, and now it's time to leverage all that. Leverage everything that you have that can bring you return on your investment. Time to leverage your brand to your...

Get More Series – Episode 3: Targeting Your Audience

Get More Series – Episode 3: Targeting Your Audience

Welcome back to our get more series for real estate agents. Number one was assess your brand, number two was supercharge your brand. So, number three would be make sure your audience is clearly specifically targeted throughout all your marketing. With that you need to...

Get More Series – Episode 2: Supercharging Your Brand

Get More Series – Episode 2: Supercharging Your Brand

Welcome back to our Get More Series for Real Estate Agents. Once your brand is consistent looking throughout all your pieces. It's time to supercharge it, that means make sure all your pieces are professionally done. Don't get someone to do it in a PDF, in publisher...

Get More Series – Episode 1: Our New Series

Get More Series – Episode 1: Our New Series

Welcome to our get more series. This series is going to be all about helping you get more listings, close more deals, but it all starts with building a strong brand and powerfully marketing your listings. In this series, were going to supercharge your brand and help...

Realtors’ Conspiracy Podcast Episode 15: Your Clients Come First

Realtors’ Conspiracy Podcast Episode 15: Your Clients Come First

Interview with Lori Van Dinther from Re/Max. As the clients real estate agent, Lori believes the key to her success is making her clients interests her first priority. It is very important that you get to know your clients as people, so that you can give them the best...

Realtors’ Conspiracy Podcast Episode 14: Breaking The Stereotypes

Realtors’ Conspiracy Podcast Episode 14: Breaking The Stereotypes

Interview with Real Estate Agent’s Karlyn Eacrett and Keller Williams Associates. As the real estate agent, it is important that you lead your clients with honesty and authenticity. You must take time to follow up with them, as they should feel like they are a...

Realtors’ Conspiracy Podcast Episode 13: Genuine Real Estate

Realtors’ Conspiracy Podcast Episode 13: Genuine Real Estate

Interview with Real Estate Agent Julie Swayze with Re/Max Escarpment Realty. In order to make genuine connections with clients, Julie’s secret is to stay in contact on a daily basis, throughout the process and after. By taking the time to know your market and the...

Realtors’ Conspiracy Podcast Episode 11: All About Reputation!

Realtors’ Conspiracy Podcast Episode 11: All About Reputation!

Awesome interview with Joe Grguric. Being a great Realtor is all about relationships. Educating clients with integrity goes a long way! Its has to be the right house for the buyers in order to bring authenticity to the sale, keep clients in the long run and maintain a...

Realtors’ Conspiracy Podcast Episode 4: Finding Your Niche Market

Realtors’ Conspiracy Podcast Episode 4: Finding Your Niche Market

Interview with Real Estate Agent Rebecca Plouffe with Heritage Realty. Rebecca found a niche market in the Real Estate industry by being authentic and using her personal experiences to drive her brand. "Start fresh with Bex” came from her personal experience with...

Holiday Food Drive 2018

Holiday Food Drive 2018

Sold Right Away is continuing to support Burlington Food Bank & Good Shepherd Centre. Help us collect food for those in need this holiday season. You can drop off non-perishables from December 3 - 18 at the Sold Right Away office in Burlington, located at 1439 Legion...

Realtors’ Conspiracy Podcast Episode 2: Know Your Why & Branding

Realtors’ Conspiracy Podcast Episode 2: Know Your Why & Branding

Interview with Tony Iacoviello, Real Estate Agent with Remax Escarpment Realty. Tony and Maude talk about how he came up with his brand "The Geeky Agent" by leveraging his hobbies, his personality and his strengths. Listen for more information on why it is so...

Leveraging Your Solds Part 5: Using Your Digital Brochure

Leveraging Your Solds Part 5: Using Your Digital Brochure

Welcome to our Leveraging Your Sold series, so far you've done so much for your last sold. The last piece we talked was digital brochures, now what you do with that digital brochure? You can show it at listing presentations. That will impress your clients, leave it...

SOLD Package

SOLD Package

In order to build credibility and your reputation to attract new clients, you should have a marketing plan in place to leverage every sold listing you have. This plan will help you increase your brand awareness, brand recognition and help build a successful...

Leveraging Your Solds Part 4: Creating a Digital Brochure

Leveraging Your Solds Part 4: Creating a Digital Brochure

Welcome back to our Leveraging Your Sold series, so far we talked about getting a sold listing, doing a postcard, getting a video done of the testimonial of the happy clients saying how great you are, doing ad campaigns on Facebook, doing 59 second videos on...

Leveraging Your Solds Part 3: Instagram Testimonials

Leveraging Your Solds Part 3: Instagram Testimonials

Welcome back to our Leveraging Your Listing series, now that you have done your video testimonial and created Facebook Ads with it. You must get a 59 second video version of it that you can use on Instagram. You're going to get different audiences, different age...

Leveraging Your Solds Part 2: Using Client Testimonials

Leveraging Your Solds Part 2: Using Client Testimonials

Welcome back to Leveraging Your Sold series, today we're gonna talk about your HD video testimonials, that we talked about last week. How to use it? what do you do with your testimonial once you have it on social media? Create campaigns targeted to that neighborhood...

Leveraging Your Solds Part 1: Testimonial Videos

Leveraging Your Solds Part 1: Testimonial Videos

Today for our Leveraging Your Sold series today we're gonna talk about testimonial videos. After you sell a house and everybody's happy, make sure to book them right away to do a video testimonials. You want them to be all excited about the process, what you did for...

Branding Series Part 8: Updating Your Brand & Brand Review

Branding Series Part 8: Updating Your Brand & Brand Review

Welcome to our Branding Series, and today (Part 8) we're going to talk about Brand Review and Updating. So, you have created your brand and it was really powerful, really good, consistent throughout the year. Now you feel like you need a little update, how do you go...

Branding Series Part 7: Ultimate Farming Strategy

Branding Series Part 7: Ultimate Farming Strategy

Welcome to our Branding Series, today (Part 7) we're going to talk about real estate farming. Should you farm an area? Absolutely! A lot of people will say "I am a Realtor, I can do Real Estate from Oakville to Niagara, I can take a listing anywhere!". I get that,...

Branding Series Part 6: Budgeting For Your Marketing Plan

Branding Series Part 6: Budgeting For Your Marketing Plan

Welcome to our branding series part 6, today is about budgeting. A lot of people will say how much is a brand? I respond with "How much is a house?". There is so many ways to look at it, you can look at it with starting with nothing. We create everything from scratch,...

Branding Series Part 5: Steps To Create Your Brand

Branding Series Part 5: Steps To Create Your Brand

Welcome to our branding series part 5. Today we're gonna talk about steps to create your brand. First thing you should do before going out and meeting with a marketing company or a consultation is to think about, who are you really? what values do you bring to...

Objections and How To Face Them

Objections and How To Face Them

Homesellers want to pay the minimum for marketing and get the maximum for their house. But what about you? You have the expertise on real estate, you know how to market the listing, and you’re going to be putting countless hours into getting the home sold. Going in...

You Are Worth Your Fee

You Are Worth Your Fee

Not everybody likes pineapple on pizza - but one thing everybody does like is SAVING MONEY. Whether it’s cutting out coupons, or cutting their agent’s commission, people want valuable experiences for the lowest cost possible. When it comes to your commission, it...

Have You Considered This Client?

Have You Considered This Client?

One of the best clients you can get in the real estate industry are investors. They are often return clients and they care about your valuable time because their time is also limited. They understand the market better than the average residential buyer and they have...

Branding Series Part 4: Consistency Is Key

Branding Series Part 4: Consistency Is Key

Welcome to our branding series, today is part 4. We're gonna talk about consistency in your branding and how consistency is key. I had a client that came with a really powerful brand a great logo, spent lots of money on it, had a grant great brand to begin with. But...

Branding Series Part 3: Greeting Cards

Branding Series Part 3: Greeting Cards

Welcome back to our Branding Series Part 3, today we’re going to talk about greeting cards. If you ever send cards to your clients and they're Hallmark cards or blank cards that you buy at the store, you’re missing out on an opportunity to brand yourself. Again, your...

Stand Out with a Strong Brand

Stand Out with a Strong Brand

There are plenty of fish in the Real Estate Sea when homeowners are searching for their perfect match. When it comes to choosing one of the many agents in your brokerage, one of the biggest assets that you can have is a strong brand. First impressions are crucial when...

Branding Series Part 2: Listing Presentations

Branding Series Part 2: Listing Presentations

What should you bring to a listing presentation, to win that listing competition? When you are competing with other Realtors to get a listing, it is important to stand out, be different and have something professional to leave the client after the presentation is...

Branding Series Part 1: Instagram Personal vs Business Account

Branding Series Part 1: Instagram Personal vs Business Account

A lot of people are asking about branding and I am doing lots of presentations about branding, so its a hot topic right now. I decided to do a branding series. Part one is about Instagram Personal Accounts vs. Business Accounts, when do you switch and why. When you...

Setting Real Estate Expectations

Setting Real Estate Expectations

As a Realtor, have you ever been bullied by sellers? I hear it happens a lot. Sellers will come in and take a Realtor and tell them exactly what they want, how they feel the marketing should go and bully them into things on maybe you don't need to do. In your listing...

Importance Of Realtor Branding

Importance Of Realtor Branding

Branding.. why is it important? You need to stand out from other Real Estate agents. There are thousands of agents competing in the same area as you, so you need to stand out above the rest. Being with a great brokerage that has a great brand is important, but getting...

Business Video Testimonials

Business Video Testimonials

One of the biggest assets you can have in your business is testimonials, or better yet have video testimonials. People will trust you because they will hear and see what other people are saying about you and your services. But, don't listen to me about this, listen to...

Do Or Don’t – Pets In Your Photos?

Do Or Don’t – Pets In Your Photos?

As a Realtor you always want to stand out and always be behind ideas. Beware of some ideas sometimes. Some agents are trying to be creative or out of the box thinking and are asking to have pets in their photos. I am going to say a straight no to this, and the reason...

Neighbourhood Videos

Neighbourhood Videos

As a Realtor, you want to farm an area with your advertisement, be the expert in Downtown Burlington, in Waterdown or whichever area you want to target to. Tell us about the great coffee you can get, the great restaurants you can eat at and places to play with your...

Leveraging Your Sold Listings!

Leveraging Your Sold Listings!

Leveraging your SOLD listings is your best ROI. Make a plan and work your plan, get the foot traffic from people walking the neighborhood and driving the neighborhood and online exposure from targeted campaigns. Once you have a listing you will have a for sale sign,...

The First Step to Your Team’s Success is Your Culture

The First Step to Your Team’s Success is Your Culture

People work with people they trust - so when you’re growing your team you must create a culture built on trust, accountability, personality, and common goals. Attracting and retaining the right people for your real estate team can make or break your brand and your...

Secret Weapon for Listing Competitions

Secret Weapon for Listing Competitions

Do you get asked to present and compete at listing presentations, if you do you definitely need to stand out. One secret weapon you can bring is a Real Estate digital brochure, impress your sellers with all your marketing plans and everything you are going to do for...

Professional Promo Videos

Professional Promo Videos

Do you have a professional promo video yet? You should. I keep talking about how important it is to get a video online for your ranking, but it is also for your relationship with your potential clients. People will trust you, and listen to you more if you have actual...

Your Past and Current Listings are Your Biggest ROI

Your Past and Current Listings are Your Biggest ROI

As a marketing firm for Realtors, one of the most common questions we get is “what is going to be my biggest ROI (return on investment).” Each listing has different circumstances for the services that would suit it best, whether it be a virtual tour, drone photography...

De-Cluttering Can Help You Sell for More

De-Cluttering Can Help You Sell for More

When preparing to sell a home, de-cluttering is essential to help sell faster and for more money! This helps the future buyers envision themselves living there instead of seeing someone else’s life in their potential home. Too much clutter makes it hard for buyers to...

Real Estate Videos: Just Do It

Real Estate Videos: Just Do It

If you have been anywhere on social media lately, you have noticed how important video is. Everybody is telling us about it and everybody is doing it. I am here to tell you I have been the biggest hypocrite, I have been doing videos for Realtors for over 10 years and...

Money Making Renovations

Money Making Renovations

When looking to make money during renovations the first step is always to do localized market research on both home prices in the area, and on how to maximize the Return on Investment (ROI). This allows decisions to be made based on the local needs and what the...

Sometimes Too Much is Just NOT Worth It

Sometimes Too Much is Just NOT Worth It

Homes are investments, whether it’s to a residential owner or a property investor. Therefore all the renovations that are done to a home is an investment. View the renovations as stock in the company, thus the name of the game is buy low and sell high. This means...

2018 Burlington Chamber Gala Winner for Young Entrepreneur

2018 Burlington Chamber Gala Winner for Young Entrepreneur

Tonight was fabulous! I am so thankful to be a part of such a thriving city. The Burlington Chamber of Commerce Awards Gala was phenomenal and I am so impressed with all of the nominees and their hard work to get this far. I am so honoured to receive the Young...

Why Great Photography Sells Homes Faster

Why Great Photography Sells Homes Faster

Price and location are the most important factors when selling a home. When selling in a desirable neighbourhood with the right price, competition is extremely high. The way to stand out among the other listings is having stellar photography that shows off the home....

What To Do When There Are Multiple Offers

What To Do When There Are Multiple Offers

You found your clients’ their dream house, but what they don’t understand is that they will have to be prepared to win the bid when multiple offers come in. Go above and beyond as their Realtor and help them get closer to winning that battle and landing their perfect...

How To Leverage Your Listings

How To Leverage Your Listings

As an agent, if you are doing photos for your listings, you must do videos. Video as an agent gets you the next listing, but also helps you market the current one that you have. There is two ways you can see your investment, your investment will be used to showcase...

What Can You Do to Prepare a Home for Showing?

What Can You Do to Prepare a Home for Showing?

Your clients just made one of the most difficult decisions of their life - deciding to sell their home. This process won’t be easy to get it show ready because your clients are emotionally attached to their home being just that - theirs. You want to get your clients...

A Realtor’s Guide

A Realtor’s Guide

There is no fixed guideline that guarantees your success as a Realtor, however, there are few measures you can take that will bring you a step further in your journey. Most Realtors have their own way of conducting business, their own style if you will, but they all...

Sold Right Away Real Estate Marketing 2018 Services

Sold Right Away Real Estate Marketing 2018 Services

You know Real Estate, we know Marketing.. together we can get your listings sold right away. We provide a variety of unique, effective and state of the art marketing services that will market your listings to get it sold. High quality Real Estate Photography and...

Present Your Real Estate Listing with Virtual Staging

Present Your Real Estate Listing with Virtual Staging

Are you having a hard time selling a house that is vacant or empty? One of the things you can do to help potential buyers visualize how they can use the rooms, the house and the layout is to use Virtual Staging. Sold Right Away can take a vacant photo and add...

2018 Burlington Trade Show Contest Winner

2018 Burlington Trade Show Contest Winner

Sold Right Away was at the Burlington Trade Show this week, and we are drawing a prize for a free portrait session in our studio. I am hear to pick the winner who left their business card at the trade show.. and the winner is.. Nick and Zina at Right at Home...

Real Estate Listing Marketing Using 3D Matterport Tour

Real Estate Listing Marketing Using 3D Matterport Tour

Real Estate 3D Tours, the future of real estate TODAY! With the growing trend of virtual reality among lifestyles, such as video games. Matterport was able to introduce a camera that links the user to the future today. Matterport is a 3D camera that allows users to...

Showcasing Your Real Estate Listings With Video!

Showcasing Your Real Estate Listings With Video!

As part of your marketing plan for your listings, are you doing video? You should defiantly step your listings up to the next level by incorporating videos. Accordingly to Google and Cisco, 85% of the worlds traffic online will be video by 2019. Showcase the house,...

How To Prepare Your Listing for a 3D Matterport Tour

How To Prepare Your Listing for a 3D Matterport Tour

If you booked a 3D Tour for one of your listings, there is a few things you need to know about on how to prepare for that tour. Make sure the house is showing ready, you cant really move things around while the tour is happening, because the camera sees 360 degrees....

Real Estate Marketing with Brochures & Digital Brochures

Real Estate Marketing with Brochures & Digital Brochures

A lot of realtors and real estate companies get brochures for their listings, and some don't. Are you getting them done yourself and with a Word document program? You shouldn't! When you have a listing and want to showcase it, use a real professional design and...

What Are The Differences between a 3D Tour vs. Video Tour?

What Are The Differences between a 3D Tour vs. Video Tour?

A lot of people are asking what is the difference between a 3D Tour and a Video Tour. A real estate video tour is a passive tour; you are sitting down, you are watching a video, like watching tv - you have nothing to do. A real estate 3D tour is interactive, you...

Building your Real Estate Business

Building your Real Estate Business

In this business, “the harder you work, the more money you’ll make,” says Kenneth W. Edwards, author of Your Successful Real Estate Career (AMACOM Books, 2003). Structure your Days Real estate is notoriously unstructured. As opposed to other businesses you're not...

Real Estate and Realtor Video Promoting with Facebook Algorithm

Real Estate and Realtor Video Promoting with Facebook Algorithm

With the new Facebook Algorithm and changes being done everyone is freaking out on what it means to them. Sold Right Away will help you stay ahead of the competition online using videos. You should always have video content that are professional and live videos that...

Preparing Your House for the Market: Tips on Home Staging

Preparing Your House for the Market: Tips on Home Staging

As you prepare to sell or lease your home, the process of decluttering, cleaning, and renovations begins. Although daunting at times, this can be an enjoyable process if done gradually and efficiently. In hopes of reducing the stress involved, the following will be a...

The Importance of Marketing: A Guide to Developing Your Brand

The Importance of Marketing: A Guide to Developing Your Brand

Not only is it important to market your listings, to ensure an efficient sell, but it is equally beneficial to market yourself and your company. Through developing a brand that represents who you are and what you stand for, you can set yourself apart from your...

Our Social Media March Photo Contest Winner

Our Social Media March Photo Contest Winner

And the winner of our March Photo contest is Lindsey Harrison. You have won a free portrait session in our studio or free photos for one of your real estate listings. Congratulations!

Tips for Preparing for your Portrait Photo

Tips for Preparing for your Portrait Photo

It's a new year and a new you, so its the perfect time to get your portrait taken. Even if it's your first time or an update it is important to keep your image consistent with your brand.

Setting and Achieving Goals: Long and Short Term Career Goals

Setting and Achieving Goals: Long and Short Term Career Goals

Setting goals is important in all aspects of your life. Knowing what it is you want to achieve in a single day, month, year, or even in the far future, can help you visualize the path to success. This process can help you live a fuller life, as it provides you with...

2018 Business Excellence Awards Finalists

2018 Business Excellence Awards Finalists

After months of interviews and meetings, the Burlington Chamber of Commerce has announced the finalists for its 2018 Business Excellence Awards. The Chamber has named 27 local organizations as potential winners of its Business Excellence Awards in a variety of...

Are You Ready to Standout on Social Media?

Are You Ready to Standout on Social Media?

We already know that video is completely taking over the world and your phone. According to Facebook, all content will be video within 5 years. Not only this, but according to Google and Cisco 85% of the worlds traffic will be video by 2019. Are you ready for that?...

Networking Breakfast: Business Before Nine

Networking Breakfast: Business Before Nine

Come out to Sold Right Away on Thursday, February 22nd for an awesome networking breakfast with the Burlington Chamber of Commerce - 1439 Legion Road, Burlington, see you there!

Holding a Successful Open House

Holding a Successful Open House

Whether you’re new to the business and looking for some helpful tips, or are looking to spice up your regular open house routine, we’ve collected some ideas on how to hold a successful open house. Before the Open House It is important for your clients to prepare their...

2017 Business Excellence Awards

2017 Business Excellence Awards

Maude was a finalist in the category of Young Entrepreneur which is attended by 2,000+ business leaders, entrepreneurs and professionals annually in 5 countries worldwide. The event was held in Houston, Texas where professionals had the opportunity to network,...

Marketing for Realtors on the Grow

Marketing for Realtors on the Grow

You know Real Estate. We know Marketing. Together, we can get your listings SOLD RIGHT AWAY! We provide a variety of state-of-the-art services that will market your listing to get it SOLD. The question is - where are you now? Feeling overwhelmed? Don’t know where to...

How to Use Innovative Technology to Improve Your Business

How to Use Innovative Technology to Improve Your Business

The constant change of technology can be rather difficult to adapt to; but proves to be beneficial in leveraging your business to help you find more clients. Through developing an online presence, and using new technologies such as 3D Matterport tours and aerial...

Using Attractive Marketing Leads to Success

Using Attractive Marketing Leads to Success

We have outlined the importance of marketing, as well as our top business marketing tips, but now it’s time to discuss how the type of marketing you use will define your success. In order to ensure business success, it is important to attract clients. How do you...

Decorating Your Home for Sale: Where to Begin

Decorating Your Home for Sale: Where to Begin

So you have renovated and you have decluttered your home.  Great! But you are hesitating on starting the decorating process – after all you won’t be living here much longer, and before you know it, that “For Sale” sign will be posted in your front lawn, and you’ll be...

This Is Why Your House is Not Selling

This Is Why Your House is Not Selling

Selling your home can be a challenge; as the market is unpredictable, and buyers can be tough to work with. Unfortunately these challenges are not easy to overcome, and prove to be frustrating when selling your home. With this said, these are not the only factors that...

Professional Portrait Photography

Professional Portrait Photography

They say a picture is worth 1000 words – and we think so too! At Sold Right Away, we offer professional portrait photography to ensure you’re saying: I’m professional I’m an expert in my field I’m personable I look out for your best interests Is it Time for a New...

Open House Safety: How to Increase Security

Open House Safety: How to Increase Security

Holding an open house is often a necessity in trying to sell a home; but it is also rewarding as it can help Realtors gage the success of the home and their career. Hearing feedback on the listing and marketing techniques can help a Realtor see where their listings is...

How to Leverage an Open House for a Successful Career

How to Leverage an Open House for a Successful Career

Using an open house to find more listings and buyers proves to be rather successful; but equally difficult. In order to leverage your open house for a successful career, there are crucial steps you must take. Follow along as we discuss how to make the most out of an...

How NOT to Sell a Home: Top 6 Common Mistakes

How NOT to Sell a Home: Top 6 Common Mistakes

As a Realtor it is important to sell your listing in a timely, efficient manner to ensure that your clients are pleased with your service. Unfortunately this isn’t always the case – as the real estate market varies greatly depending on the season and the economy at...

5 Dos and Don’ts of Listing Photography During the Holidays

5 Dos and Don’ts of Listing Photography During the Holidays

There’s no need to be scared of snow – in fact, it could take your listing from modern to magical with blankets of flurries falling on the property. Selling a home in the winter can be exciting but also a challenge. To ensure a smooth session, we’ve prepared the do’s...

Using Transparency to Your Advantage

Using Transparency to Your Advantage

They say that being open and honest is the best way to form a sturdy relationship because of the communication it develops between partners. If this is true, then why is it not practiced in all relationships – specifically in the business world for the development of...

Social Media: The Benefits

Social Media: The Benefits

Using social media to market your business proves to be rather successful in the real estate industry. You’re up-to-date, interactive, marketing method shows interested clients that you are active in your marketing approach. For those of you who are wary of entering...

Using Innovative Testimonial Promotions to Improve Your Business

Using Innovative Testimonial Promotions to Improve Your Business

What is a testimonial? Firstly it is important to define what a testimonial is: A testimonial is a formal statement that testifies to the character of someone; outlining top characteristics and qualifications. Why use a testimonial: Using an innovative testimonial can...

Using Leadership to Guide Your Real Estate Team

Using Leadership to Guide Your Real Estate Team

To lead a successful real estate team you’ll need to guide them in the right direction. This can be done through various tactics – but being an engaging, approachable, and charismatic leader is your number one priority. Why Leadership is Important Whether you’re...

How To Educate a Client

How To Educate a Client

In order to develop a successful relationship with a client, it is important to educate them on the real estate industry, on who you are, and on the house hunting process. Paying attention, and being aware, of your client’s needs, concerns, and questions, will help...

The Benefits of Business Networking

The Benefits of Business Networking

Networking, although nothing new, has reached new heights in recent years with the development of online networking; can you say LinkedIn? Using networking, both in the physical and online world, proves to be beneficial – increasing your business connections and...

Building and Managing a Successful Real Estate Team

Building and Managing a Successful Real Estate Team

The process of searching for a real estate team that will work well and collaborate effectively with one another can be difficult. Not knowing where to search, or what to look for, can make the process even more stressful. Then comes the managing part; being a...

Standing Out From the Crowd: 3D Matterport Tours

Standing Out From the Crowd: 3D Matterport Tours

Wanting to separate yourself from your competition? Needing an upper-hand in order to leverage your listings to meet new clients? Well, we’ve got the perfect solution for you! 3D Matterport tours are the perfect tool for distinguishing yourself from the crowd;...

Targeting Orphan Buyers

Targeting Orphan Buyers

Targeting a specific demographic through your marketing techniques can help you establish a firm presence in the real estate industry; ultimately helping you gain success in your career as an agent. Determining which group to target depends on who you want to work...

Valuable Home Improvements

Valuable Home Improvements

When it comes down to selling your home, there are certain home improvements that will generate more value than others. Knowing which ones are right for you can be tricky; after all you want to maximize your return on investment (ROI) without sacrificing too much....

Partners for Success

Partners for Success

Throughout your time as a Realtor you’ll be spending a great deal of time and energy working with fellow professionals; whether they be other Realtors, photographers, accountants, etc.. Each of these professionals will help you when selling a home, or when a client is...

Millennials and Home Buying: What’s the Situation?

Millennials and Home Buying: What’s the Situation?

There is a rather large myth surrounding millennials and home buying. There's this idea that millennials have no interest in purchasing a home. The truth is, millennials want to buy! Just like previous generations, millennials want the security of owning and living in...

Virtual Staging vs. Traditional Staging

Virtual Staging vs. Traditional Staging

Staging can be a great tool when promoting a listing. Not only can it improve the show value of a home, by creating a clean, presentable, home that highlights positive features, but it can also improve the reception of the photos and videos online. The photos of a...

Pricing According to Market Value

Pricing According to Market Value

Now that you’ve decided that you’re ready to sell your home you’ll need to determine a listing price. Establishing an accurate listing price for your home, based on market value, can be tricky; as the market is constantly changing, with fluctuating prices. With this...

Our Top Business Marketing Tips

Our Top Business Marketing Tips

Not too long ago we discussed the importance of marketing and the development of your brand to help you build a successful career. In hopes of further developing your business, we’ve compiled our top 5 marketing tips on how to advance your career. 1. Develop an online...

How To: Budgeting for Your Marketing Needs

How To: Budgeting for Your Marketing Needs

Marketing is a key component in developing your brand. Creating a professional identity for yourself allows potential clients to recognize you, which in turn increases the chances of them utilizing your services, or referring you to interested customers. With that...

How To: Targeting Baby Boomers

How To: Targeting Baby Boomers

When developing a marketing plan it is important to establish a target audience in which you would like to work with. Having a specific niche audience will increase your chances of gaining clientele; as you will understand what your chosen audience is looking for in...

Leveraging Your Listings: Marketing Techniques

Leveraging Your Listings: Marketing Techniques

We’ve discussed the importance of branding and marketing your business to find new clients, but have you considered marketing your listings as well? You’d be surprised how using current listings can help you find new clients. Follow along as we discuss marketing tools...

Using Drone Technology to Sell Your Listing

Using Drone Technology to Sell Your Listing

Drone technology is a new and upcoming trend in the real estate industry. It can be a great tool in providing your listing with a unique advantage, which will in turn distinguish you from fellow real estate agents. To familiarize yourself with drone technology and its...

Featured on the Open Roll Podcast with Jurgen Rudolph!

Featured on the Open Roll Podcast with Jurgen Rudolph! Maude, of Sold Right Away, is our guest. Through circumstances, Maude decided to move from the home she had bought and chose to do the photos and marketing, because that is what she does. The house sold at a...

Real Estate Trends

Real Estate Trends

Despite the end of one of the hottest summer in our history, the appearance of shorter days and cooler weather doesn’t seem to cool down the real estate market. If you are one of the many entering the real estate market, you may be wondering what to expect? What to...

Your Journey To Your Dream Home This Fall

Your Journey To Your Dream Home This Fall

The booming real estate market can be enticing so it is common to catch yourself thinking whether or not to take advantage of it. Buying a home is probably the largest investment you will ever make, so here are few tips to help your planning process. Doing your...

Do My Noisy Neighbours Affect My Property Value?

Do My Noisy Neighbours Affect My Property Value?

When you buy your dream home and also get wonderful neighbours, that’s a cherry on top of the sundae. However, that’s not always the case. Neighbours can easily be the source of frustration when moving into your new home and can ruin the entire experience. What...

How to Make Your Home Look More Spacious

How to Make Your Home Look More Spacious

A study done by NewHomeSource verifies that one of the features new buyers are constantly looking for in their new home is larger space. Even with a house relatively small, there are many ways you as a seller or realtor, can maximize the available space to imitate...

What’s Your Asking Price?

What’s Your Asking Price?

You know the saying - your first price is your last price? Well, I think that's how it goes. It is true to some extent. The idea is it is crucial to set an appropriate price from the beginning and sticking by it as opposed to constantly changing it with the market....

More About Virtual Staging

More About Virtual Staging

Results from many studies prove that using photos and interactive mediums such as videos online play a key role in attracting potential buyers. Virtual staging refers to using technology to furnish empty rooms. This process requires creativity and trending design...

How Can A Home Buyer Improve Your Credit Score?

How Can A Home Buyer Improve Your Credit Score?

With the continuous growth of real estate market in Burlington and other parts of Toronto, new homebuyers need to keep an eye on their finances and credit history so they don’t miss out on the perfect home. Here are few guidelines that will help ease the process of...

Millennial Home Buyers

Millennial Home Buyers

As more millennials enter their 30s, the number of buyers in the housing market keep increasing; combining this with the red hot real estate market there is no reason to skip this golden opportunity. A 2015 report confirms the peak levels in housing decisions from the...

Guide to Home Renovations

Guide to Home Renovations

Getting ready to sell? With all the different blogs online or even conversations with realtors, phrases such as “remodelling can help boost your asking price” are thrown around. Be careful, that statement is equally wrong as it is true, and can potentially cost you...

Managing Your Brand Online

Managing Your Brand Online

Social media has been around long enough that we all understand why its an importance asset within an agent’s toolkit. You are not only able to interact directly with potential and current leads, but also become a leader in your local market by managing your...

Importance of Visual Marketing

Importance of Visual Marketing

Being able to capture real life moments with a click of a button has set a solid foundation, built on fascination, that has lead to the age of visual marketing. Many online platforms such as Facebook, Instagram, Snapchat, Pinterest are taking advantage of this and presenting this concept as – ability to experience life through someone else’s eyes.
What does this mean for you?

Becoming a Landlord – Challenge Accepted

Becoming a Landlord – Challenge Accepted

Does the path to prosperity pass through real estate renting? Noisy neighbors, broken water heaters, late rent — these aren’t the only issues that landlords have to deal with. The popularity of becoming a landlord is because the aptitude of potentially gaining certain tax advantages as well as the profitable venture of steady secondary income. This venture continues to generate income while the property potentially appreciates in value in the background.

Outdoor Living Space in Demand

Outdoor Living Space in Demand

As the weather warms up, buyers spend just as much time evaluating the outside of the house as they do the inside. Furthermore, buyers and seller may also spark home improvement conversations to deliver the most return. According to real estate experts and Ironhaus, metalwork designers, it is estimated that for every dollar invested in landscaping projects, homeowners can see nearly $2 return on investment.

Cottage – Your Second Home

Cottage – Your Second Home

A cottage is usually a small, cozy vacation home, full of great memory making opportunities that provide a wonderful experience away from the daily grind, outdoors with loved ones. A second home that allows you to indulge your love for outdoor recreation activities like canoeing, fishing, water skiing and swimming.

Why Do I Need A Real Estate Agent?

Why Do I Need A Real Estate Agent?

The rapid increase of services that help home buyers and seller complete their own real estate transaction is relatively recent, and it may have got you thinking; “Do I really need a real estate agent?” While undertaking the process yourself can save you the commission rates needed to complete the transaction using a real estate agent, doing it yourself may end up being costlier in the long run. Don’t underestimate the power of a real-estate expert in getting your home sold.

Should I Finish My Basement?

Should I Finish My Basement?

Most people pay more attention on the upper levels of the house when they own or when they purchase a new property, however, let’s turn the tables and talk about the basement. In an urban environment like Toronto, with a hot real estate market, the cost of every square foot is rapidly increasing. By finishing your basement, you are providing more “livable space” which can add to the overall value of your home.

Nuts and Bolts of Homeowner’s Insurance

Nuts and Bolts of Homeowner’s Insurance

Home Insurance, in simple words, helps solve unexpected home financial situations that can result from unforeseeable disasters to your home, or the items in your home. There are many factors that impact a homeowner’s insurance policy, such as; what losses are covered...

Downtown Burlington Waterfront

Downtown Burlington Waterfront

With summer in full swing, Burlington’s waterfront is back alive and wait till you hear the events set up by the City of Burlington and other affiliates. This includes, but not limited to our yearly ritual of marathons, festivals, and picnics, during one of the many...

Home Renovation = Higher ROI

Home Renovation = Higher ROI

Everyone who is currently flipping their home is searching how to get the highest return on investment. In simpler words, it describes how much net profit you earn against the investment made. While there are many factors that play a large role; location, proximity to...

Deciphering the Mortgage Code

Deciphering the Mortgage Code

With the Toronto real estate market booming, everyone has thought about participating whether they really want to or not. The process devoted to large investments typically include the research stage either by reading financial news or watching videos online. All this...

How To Win Your Bidding War

How To Win Your Bidding War

Reality Check You will probably lose your first bidding war, yes it does suck, but it can be a blessing in disguise. With the Toronto real estate market booming, demand for houses is bigger than the availability. In simple words, there are many people who are in the...

Bringing The Baby Home

Bringing The Baby Home

Having a baby is a big life decision, we don’t want to stress you more with other life decisions, but, here are 5 solid points that build our case on why you should buy a home before and not after your baby’s homecoming.

Matterport: The Future of Real Estate Today

Matterport: The Future of Real Estate Today

Matterport is a 3D camera that allows users to interact with the house through a virtual model of the home’s floor plan. Experts believe it will redefine the future of real estate sales.
This interactive tour allows the user to interact in 3 different ways:

Walk around the house
View a full 3D model of the house
A bird’s eye view of the floorplan to understand the layout of each floor

Let’s Find You An Agent That Links You To Your Dream House?

Let’s Find You An Agent That Links You To Your Dream House?

Deciding whether to buy a new house or selling your current house is already a task difficult enough without worrying about finding the right agent to help you with it. We all have a different system which we follow when finding the right person to help us ease into this new transition, however, the team at Sold Right Away has put together a list of questions to help you decide if he or she is “the one”.

What Happens If The Real Estate Boom Continues In Toronto?

What Happens If The Real Estate Boom Continues In Toronto?

All the numbers suggest a great turn to another great year, but what happens if this continues for another 5 or 10 years? HuffPost Canada has put together projections of house prices, based on the trends seen over the past three years. Here is a sneak peak to the end results…

Seller’s guide: Why should you open-house?

Seller’s guide: Why should you open-house?

Having random strangers come and look through inches of your home that hold memories which you treasure can send shivers down your spine. Many people argue that because of the rapid transition to the new trend of digital wave, open houses have become a thing of the past. On the other hand, many economists argue that this is one thing that will never go out of style, and here is why.

Welcome to Sold Right Away

Welcome to Sold Right Away

This website is a fully integrated website that offers our clients the best of both worlds: information about how to market themselves and their properties more efficiently as well as an additional medium to advertise their listings.

Sold Right Away helps Realtors sell homes faster and get more listings using a collection of proven marketing tools.

One Stop Shop For My Listings

Sold Right Away understands how busy being a Realtor can be. We also understand that your focus should be with making the sale and we are here to help you!

We provide a one-stop shop for all your marketing needs and budget. Our services can free up your time to spend closing the sale or to spend with your family, while we take care of all the details to professionally showcase your listings.

Getting You the Best Shots!

As the real estate industry no longer relies solely on curb appeal, it is up to an agent to expand their repertoire of promotion to attract interest in listings. The simplest way to do this for both print and web display is Professional Real Estate Photography. With the care put into staging and showing a home, Sold Right Away builds upon the existing efforts of real estate agents to amplify the work they have done to present a beautiful home to potential buyers.

Aerial Photography

Sold Right Away is now offering aerial photography for real estate listings. This technology allows for unique vantage points that accentuate the lot size and create an opportunity for clients to see all that the property itself has to offer. Aerial photography offers all-encompassing views of large estate properties, as well as clear images of homes in areas with dense trees.

Your Listing Presentation Kit that Produces Results

When approaching potential clients it is important to represent yourself and your brokerage in a professional manner while still being approachable/understandable to those unfamiliar with the inner workings of the real estate industry.
One way to do this is to put together a listing presentation package to show all of the services you can provide that put your skills beyond the expectations of the average consumer.

Award Winning Small Business

The 2012 Burlington Chamber Business Excellence Awards Gala was a great success with plenty of surprises and a very happy crowd. This year’s gala was the largest in Burlington Chamber history. We were especially pleased to have the Consul General for the People’s Republic of China as a special guest. The evening started with a champagne reception for awards finalists, sponsors and VIPs.

The Culture of Sold Right Away

Here are six points to explain what Sold Right Away stands for and is all about.

1. Commitment: Caring for Realtor’s success.
We are not working here only to make money, but to keep clients for the long run. We care to please them and provide them with results. We build relationships; we become part of our realtors’ business.

Time to Update Your Portrait

Just like updating property photos as the seasons change, realtors must update their professional portraits.

As portrait photos help potential clients to recognize your face on property sale signs and advertisements, keeping that image up-to-date will ensure you and your business are at the forefront of their minds when they are looking to buy or sell.

The Importance of Real Estate Photography

Real estate photography presents an efficient means of selling your home by showcasing its stylish features in an elegant manner to appeal to prospective buyers.

In cooperation with home staging, real estate photography creates crisp, high quality photographs that accentuate key elements for print and web display.

3 Reasons why now is the best time to buy a home!

It’s hard to believe summer is over. Noise in the mortgage market has seemed to quiet down a bit as all the new changes have been implemented and the housing market has become slightly more restrained.
Canada Mortgage and Housing Corporation (CMHC) has just recently announced that they expect continued modest growth in real estate prices up to a more normal 2.5% growth rate in 2013.

Branding – A New You for 2013

Whether you are a new Realtor or have been licensed for years, one thing that you will always be doing is getting your name out to the public. With social media, print ads, websites and even car wrapping, you have a HUGE selection of ways and means to do just that.

Ahead of the Pack: How QR Can Help You Build Your Personal Brand

Undoubtedly one of the hottest new trends in real estate marketing, QR codes aren’t just an effective tool for getting your listings sold faster, they can also be a powerful way to set yourself apart and create your personal brand. QR codes are those little black and white square images, which look a little like barcodes, and which have been showing up on real estate signs, flyers, brochures, and almost anywhere else you can image. Also known as quick response codes, QR codes link potential customers directly to content the realtor provides via cell phone or other mobile device.

Branding – The Importance of Recognition

Whether you are a new Realtor or have been licensed for years, one thing that you will always be doing is getting your name out to the public. With social media, print ads, internet, websites and even automotive wrapping, you have a HUGE selection of ways and means to do just that.

Proud Winner of the FOCUS Award

Maude Leger is proud to be the recipient of the prestigious ActionCoach FOCUS Award for goals achieved this fall 2011. The ActionCOACH FOCUS Award was introduced in 2009 and is presented only to clients in the ActionCOACH Community who accomplish tremendous results in...

Featured in Halton Business Centre News

Sold Right Away is proud to be featured in the Halton Region Small Business Centre Newsletter

Sold Right Away helps realtors sell homes faster and get more listings. Owner Maude Léger created a technology that helps realtors list and show their clients’ homes using an innovative collection of tools. This collection of tools includes HD video, photography, premium brochures, online marketing and QR Codes.

Still Not Convinced You Need Marketing? Here is More..

We can get started on promoting your listing in minutes.

Featured Listing Website

We created this property listing website which will deliver the home buyers everything they need to know about your listing. Featuring your very own domain, Sold Right Away will drive that extra traffic and help you guarantee your solds.

Visit this weeks featured listing website:

See Why Agents Love Our Services!

Successfully helping to promote Realtors and to help create a successful presents within the Real Estate industry. Hearing how excited real estate agents and homeowners are by this technology is greatly rewarding.

Have a testimonial? Please send us one!

Our Realtor's Conspiracy Podcast!

Listen to real sucessful real estate agents and how they sell their homes fast. We are excited to announce the launch of the Realtors’ Conspiracy Podcast. Tune into our bi-weekly station for Real Estate Tips, Tricks, Market Value, and Marketing.

Message us, if you would like to be on our show.

The Sold Right Away Solution

You work hard selling Real Estate. We work hard selling YOU.

Do you find it challenging to coordinate between your photographer, front desk, brochure designer, printing company and web master to put a listing together? Do you pull your hair out every time you need to update all your marketing partners on a price change or a seasonal photo update?

If you ever felt overwhelmed putting all the pieces together to your listings, rest assured: YOU are NOT ALONE! A lot of our clients felt like that before they engaged with us.

At Sold Right Away, we stop those headaches and let you concentrate on what you are good at: Selling Homes! How do we do it? We do everything for you! We are your One-Stop-Shop for all your marketing needs. We help you get your listings up faster, make you look professional with creative designs, help you sell your listings faster and give you all the tools you need to attract more clients and increase your business!