How to Maintain Your Relationship With Clients After Sales
Here are our top 3 tips for maintaining relationships with your clients after a sale:
Have a follow-up system in place.
As your business grows, it can be easy to get distracted by things that seem more pressing than sending a follow-up email to a client you worked with 6 months ago. This mindset is causing you to miss out on repeat business and referrals (and probably costing you a lot more money). Putting a step-by-step follow up system in place that includes important dates, key information and an organized plan of action will allow you to effortlessly and consistently keep in touch and maintain long-term relationships.
Don’t know where to start? Download our Free Post-Close Follow-Up Checklist.
Be A Source Of Valuable Information.
One of the most effective strategies you can use to keep in touch with your clients is providing them with value on a consistent basis. The more you customize your efforts, the more personal your relationship will be. If they are first-time home owners, send them seasonal home maintenance tips, if they’re new to the neighbourhood, email them some resources like upcoming events, or great spots to grab a bite to help them settle in. There are an endless amount of ways to provide value, you just need to commit the time and effort into doing so.
Having been in the industry for quite a while, you’ve worked with many clients and it makes it difficult for you to remember each and every one of them. We recommend keeping a record of the more personal details of your clients including these 4 key pieces of information: The type of home they bought/sold, their family status (Ex: Do they have kids?), the date they signed the contract and officially bought/sold the property, and at least one common interest you share. Easily track all of this important information using a CRM system.
Download our Free Post-Close Follow-Up Checklist to find out how to use this information to nurture your relationship year after year.
Connect and Engage On Social Media.
We recommend connecting with your clients on social media while you are actively working with them because that is likely when your relationship will be the strongest. But as with your in-person relationship, the work doesn’t stop at simply sending a friend request. Take the time to actively engage with them on social media by liking, commenting and even sharing their posts. Make sure you are also consistently sharing and posting about yourself and your business. The right blend of content will make your audience enjoy your social media presence. Make your posts informative and entertaining. Don’t be afraid to show your personal side either! Social media is one of the easiest and most cost-effective ways to keep in touch with your clients.
Need some content ideas? Here are 30 content ideas for your social media posts.
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