What It’s All About and How You Can Benefit!
Instagram recently released a Notes feature. Similar to Instagram stories, the Notes will disappear within 24 hours of posting. But here’s what’s different. While your Stories show on your followers’ feed, the Notes are visible on their direct messaging screen. Even though these show up on the direct messaging screen, your followers will not receive any notification when you post a Note.
So what was Instagram’s purpose of releasing this new feature? Instagram Notes can be shared with your Instagram Close Friends or with all your followers, and it has a 60 character limit. Considering the low character limit, the Notes have to be brief and to the point. Think of it as an announcement. As a real estate agent, how can you use Notes?
Here’s 15 announcement ideas just for you:
- You’ve got a new listing
- You closed a sale
- You helped someone find their dream home
- You/your team won an award
- You went to a real estate conference and learned something new
- Market updates – stats relevant to your local area
- An event happening in your local area
- Acknowledge a local business
- An inspirational quote
- A daily affirmation
- You’re going on vacation
- You’re moving
- You’re buying a new home
- You’ve sold your home
- You’ve bought a new home
Users will be able to reply to your Notes immediately and get in touch with you if they’re interested in your listings. At the same time, it could be a simple way to start a conversation and build rapport with potential buyers or sellers. If users were to reply with a simple “congratulations” or “that’s interesting” you can instantly segue into a conversation to generate leads.
Don’t just sell. Remember not to jump right into an ad-like or automated response. The idea behind the conversation is to start the process of building trust and managing relationships with potential buyers or sellers. If you were to reply with an automated introduction of yourself and what you do, users could be immediately turned off. This is the time for personalization and treating each individual prospect in a way best suited to them. Let the conversation flow naturally and post Notes frequently for more conversation starters. In doing so, you’ll be constantly visible to your users through your Notes and when they need your services, they’ll come right to you!
Do you need help staying ahead of the social media game? Our social media experts are here to help! Contact us today to get started.