The real estate industry is always changing, and it’s important for agents to stay on top of the latest marketing trends. As we move into 2023, there are a few key trends that real estate agents should be aware of. From artificial intelligence (AI) to voice search optimization, these trends will shape the way agents market their services in the coming years. Let’s take a look at what you need to know.
Voice Search Optimization
With voice-activated home assistants like Alexa and Google Home becoming increasingly popular, agents should start optimizing their websites for voice search queries. Such queries often have different syntax than typed out searches, so make sure your website content reflects this by using natural language when possible rather than relying on keyword stuffing. Additionally, make sure your website has an FAQ page that answers common questions about the types of services you offer and any other information potential clients might want to know.
Another trend that’s gaining steam is content marketing. Content marketing involves creating relevant and engaging content (such as blog posts, videos, or podcasts) in order to attract prospective clients and build trust with existing ones. Content can be used to answer FAQs or provide helpful advice about buying or selling a home — whatever it takes to show prospects that you’re an expert in your field and can help them find success with their real estate goals.
Social Media Ads
Social media platforms are continuing to roll out new ad formats designed specifically for businesses like yours that depend on lead generation and referrals from other sources like past clients or friends. These ads allow you to target potential customers based on their interests or location, allowing you access to an incredibly powerful niche market with minimal effort on your part. We expect this trend will continue into 2023 as more companies recognize the potential for social media ads as a powerful marketing tool for real estate agents looking for an edge over the competition.
Artificial Intelligence (AI)
Finally, artificial intelligence (AI) is being used more frequently by real estate agents in order to automate mundane tasks like prospecting new clients and responding to customer inquiries quickly and accurately. AI can also be used for predictive analytics in order to better understand a client’s needs before they even reach out for assistance, allowing agents to provide tailored solutions instead of generic advice. By leveraging AI tools like chatbots or virtual assistants, agents can free up valuable time which they can use on more creative tasks such as crafting content or developing strategies for upcoming campaigns.
All four of these trends—voice search optimization, content marketing, social media ads, and AI—are likely here to stay for the foreseeable future, so it’s important for real estate agents, like yourself, to start familiarizing themselves with them now to stay ahead of the game in 2023. By doing so, you will be able to position yourself as an expert who is armed with all the necessary tools and knowledge required to get the job done successfully — no matter what curveballs come their way! Interested in setting yourself up for success in 2023 by taking advantage of these trends? Contact us today!