As a realtor, you know that online marketing is essential to growing your business. But with so many tools and platforms out there, it can be tough to know where to start. To help you out, we’ve compiled a list of the top 5 online marketing tools that every realtor should be leveraging. Keep reading to learn more!
1. Social Media
As a realtor, it’s important to have a strong social media presence. Platforms like Facebook, Twitter, and Instagram provide an easy way to connect with potential and current clients, share your listings, and build your brand. And the best part? It’s all free! Just create accounts on each platform and start sharing content. As a realtor, Facebook should be one of your go-to platforms for advertising your properties. Why? Because there are over 2 billion active monthly users on Facebook, which gives you a ton of potential leads. Not to mention, Facebook’s ad targeting options are second to none. You can target people based on their location, interests, demographics, and even behavior. That way, you can be sure that your ads are being seen by people who are actually interested in buying or selling a property. Sold Right Away offers you a stress-free social media experience by handling all your social media posts, content, engagements and even ads!
2. Your Website
Your website is one of your most powerful online marketing tools. It’s the central hub for all your content and should be optimized for search engines so that potential clients can easily find you when they’re looking online. Make sure your website is mobile-friendly and easy to navigate so that visitors have a positive experience and are more likely to contact you when they’re ready to buy or sell a home. From building your website to managing SEO and integrating IDX and MLS, Sold Right Away has you covered!
3. Email Marketing
Email marketing is a great way to stay in touch with past clients and cultivate relationships with potential clients. Send monthly newsletters with updates on the housing market, new listings, or tips for buying or selling a home. You can also use email marketing to announce special promotions or events. Just be sure to get permission from potential clients before adding them to your email list!
4. Online Advertising
Online advertising is another great way to reach potential clients. Platforms like Google AdWords allow you to target specific demographics with your ads so that you’re only paying for ad space that will reach your ideal clientele. Plus, online advertising is very cost-effective—you can set a budget and only pay when someone clicks on your ad.
5. Video Marketing
Video is one of the most powerful online marketing tools available today—and it’s only going to become more important in the years to come. A well-made video can help you build trust and credibility with potential clients, show off your listings in their best light, and give viewers a behind-the-scenes look at what it’s like working with you as their realtor. If you’re not already using video as part of your online marketing strategy, now is the time to start!
There are countless online marketing tools available to realtors today—but which ones are worth your time? We’ve narrowed it down to the top 5: social media, your website, email marketing, online advertising, and video marketing. Leverage these tools to grow your business and reach more potential clients than ever before! Need help leveraging these tools in the best way possible? Contact us today to get started!