We have outlined the importance of marketing, as well as our top business marketing tips, but now it’s time to discuss how the type of marketing you use will define your success. In order to ensure business success, it is important to attract clients. How do you attract clients? Well through marketing of course! But what kind of marketing? Attractive marketing. Follow along as we take a look at the advantages of, and how to use, attractive marketing.
Develop a Marketing Strategy
It is important to develop a vision for your marketing strategy. Define your goals, what you want and need out of the marketing, as well as the time and money you plan on putting into your marketing. Knowing what you want will help determine what direction to take.
Design for Your Audience
Knowing your business demographic will help you determine the best marketing approach. Whether new homeowners, investors, or business personnel, designing your marketing tools to target an audience will encourage the success of your marketing strategy.
Be Unique
This is where the attractive marketing comes into play. Once you’ve created your vision, and determined your audience, figure out a marketing strategy that separates you from your competition. Trying out new marketing techniques through your listings, and developing an online presence are great ways to start.
Be Consistent
For people to remember you, it is important to create a lasting impression. This can be done through creating a logo/design that is specific to you as a Realtor. For clients, and potential clients, to remember you, make sure your design is used across platforms and is consistent in style, colour, design, etc.
Don’t Clutter
There are numerous design strategies that you should follow when creating a marketing strategy and developing a style, but one of the most important ones is to not clutter. Do not distract clients from the important information on your website or business card. Colour and designs are important, but if over-used, it can distract and take away from the positive impression.