Winter can be a tough time to sell a house. The weather is colder, the days are shorter, and people are generally busy with holiday preparations. But that doesn’t mean you can’t find success if you get a little creative with your marketing. Here are some great ideas to promote your listings this winter.
1. Utilize Technology
Most people are spending more time than ever indoors this winter, which means they’re also spending more time online. Take advantage of this by promoting your listings on social media, your website, and other online platforms. You can even create virtual tours or 3D walkthroughs of your listings to give potential buyers a better idea of what they’re looking at. We offer 3D Matterport Tours that bring your listings to life with virtual tours!
2. Get Cozy
Make your listings warm and inviting this winter with some cozy touches. Add a few blankets and throws around the house, light some candles, and make sure the fireplace is in working order. You want potential buyers to feel like they could picture themselves snuggled up in front of the fire in their new home.
3. Bring the Outside In
Another way to make your listings warm and inviting is to bring some of the outdoors inside. Put out a few potted plants or arrange for some fresh flowers to be delivered before showings. This will add a splash of color and life to your listing and make it feel more inviting.
4. Offer Incentives
Everyone loves a good deal, so why not offer incentives to buyers who purchase one of your listings this winter? You could offer a discount on the purchase price, throw in some furniture or appliances, or even pay for closing costs. Whatever you do, make sure it’s something that will entice buyers to choose your listing over others on the market.
Don’t let the winter blues get you down! With a little creativity and effort, you can still find success selling houses this winter season. Utilize technology, make your listings warm and inviting, bring the outside in, and offer incentives to buyers to help promote your properties. By following these tips, you’ll be sure to have a successful winter season selling real estate, win more listings and grow your business!
For more helpful tips and help promoting your listings, contact us today!