Real Estate and Realtor Video Promoting with Facebook Algorithm
Navigating the New Facebook Algorithm with Video Marketing
With recent changes to the Facebook algorithm, many Realtors are wondering what this means for their online visibility and engagement. The truth is, organic reach is declining—but video content remains one of the most powerful tools to stay ahead of the competition. At Sold Right Away, we specialize in helping real estate professionals stand out with strategic video marketing that cuts through the noise and gets results.
Why Video Matters Now More Than Ever
The Facebook algorithm now prioritizes content that sparks genuine interaction. And nothing creates engagement like video. From professional listing tours to casual live streams, using video not only increases your exposure but also builds trust and familiarity with your audience. The key is to mix both high-quality professional videos and easy-to-create live or self-recorded videos to maximize your reach and impact.
Types of Video Content Every Realtor Should Use
1. Listing Videos
Showcase your properties with visually appealing videos or photo slideshows. Professional listing videos help buyers connect emotionally with the space, giving them a realistic preview and encouraging faster decisions.
2. Client Testimonial Videos
Written testimonials are great—but video testimonials are far more credible and compelling. Let your clients share their stories and experiences on camera. It creates authenticity and builds trust for future prospects visiting your website or social channels.
3. Event Videos
Hosting an open house or community event? Capture both live and professional video footage. This shows your network that you’re active, influential, and committed to making real estate a relationship-driven business.
4. Community Highlight Videos
Buyers aren’t just investing in a house—they’re buying into a lifestyle. Share videos featuring local businesses, parks, schools, and entertainment spots. This builds community connection and expands your online reach by tagging local partners.
5. Educational & Market Insight Videos
Establish yourself as a knowledgeable authority in your field. Share market updates, real estate tips, neighborhood insights, and advice for buyers and sellers. A simple “Market Minute” video once a week can boost your credibility and keep you top of mind.
Keep It Fresh and Keep It Interesting
Variety is key to keeping your audience engaged. Rotate between different types of video content, test out live broadcasts, and don’t be afraid to show your personality. The more dynamic your content, the more likely your followers are to comment, like, and share—triggering the algorithm to boost your posts even further.
Let Sold Right Away Help You Dominate with Video
If you’re ready to elevate your social media strategy and embrace the power of video marketing, we’re here to help. From filming professional listing tours to crafting custom video content for your brand, Sold Right Away gives you the tools to succeed in today’s fast-paced, content-driven market.
Visit our website to learn more or contact us to get started!