Importance of Visual Marketing
Being able to capture real life moments with a click of a button has set a solid foundation, built on fascination, that has lead to the age of visual marketing. Many online platforms such as Facebook, Instagram, Snapchat, Pinterest are taking advantage of this and presenting this concept as – ability to experience life through someone else’s eyes.
What Does This Mean For You?
An estimate of two and a half billion (and growing) people own smartphones or at least phones with cameras. By integrating photos such as neighborhood shots or aerial can make all the difference between having a stampede for traffic to your masterpiece article as opposed to a ghost town.
1. Personal Branding
Heard the saying: “A picture is worth a thousand words”? Why not let professional grade photography match your high-quality service? Your brand can include; social media headers, self-portrait and print designs.
2. Audience Building
Every realtor wants to market properties to a huge network of potential buyers to close each sale faster and in the process get a great price for their clients, but how do you do that? One solution is through social media. Question: Are you more like to click on a lengthy blog post or a short video (or even a slideshow)? With the recent trends of 2-3 minutes long videos, you are more likely to capture people’s attention using visual mediums. Once you have their attention, you can easily redirect them to the corresponding articles to provide further information.
3. Develop Brand Loyalty
Yes, It’s fun to have thousands of followers on social media and feel like a celebrity but the goal is to turn traffic into leads – quality leads. In order, to keep your followers interested regularly update your wall with fresh content and eye-catching photos.
4. Show Skills and Expertise
By using professional services and equipment’s to market your clients best interest, you prove to your prospective audience (through your website and social media) that you are not only at the forefront of online technology and marketing, but you are willing to go a step further to determine the best overall experience for your client.
5. Building Trust
One study showed that 95%+ of online home searchers clicked on the very first photo they saw (The Wall Street Journal). This is usually your first interaction with a prospective client, therefore, quality of the image is very important. Users are more likely to engage with content that appears to be from a trustworthy source as opposed to a scam which doesn’t pay much attention to the content. By regularly updating fresh content and engaging visual mediums, you are one step closer to establishing a trusting relationship with the client.
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